Kansei Evaluation Service Based on Psychological
Statistics
Kansei Evaluation Service Based on Psychological
Statistics
High functionality, high reliability, and low price are not enough to sell! We want to create products that appeal to emotion! But how do you measure emotion? We have developed a "metric" to correctly assess the emotional value of a product through research with companies in various industries. Quantification using psychology, statistics, and AI. Hierarchical modeling can be used to accommodate individual differences as well. We call this unique metric of ours ”Kansei Evaluation”.
- Affiliation:
- Kwansei Gakuin University
Institute of Kansei Value Creation
- Representative:
- Kazuo Shibuta
Guest Professor,
Kwansei Gakuin University
Institute of Kansei Value Creation
Kazuo Shibuta PhD
He has been engaged in research and development on design and emotion at Fuji Xerox Co. since 1990, and received his Master of Technology Management (MOT) from Tokyo Institute of Technology in 2015. From 2019 to the present, he has managed research on kansei value.
SOLUTIONMethods for solving social issues
Offering Evaluation Services on the "Kansei Metric Bank”
"Kansei Metric Bank," a website, provides kansei evaluation services. Clients can download evaluation sheets for each industry, product, and service; conduct questionnaire surveys; enter the measured values; and upload the sheets to display the evaluation results of the kansei value. Competitive comparisons and market positioning can also be checked.
ORIGINALITYUniqueness, Passion for Development
We Make the " Kansei Metrics " a Social Resource Accessible to All
The hierarchical modeling of value, psychology, and physics for emotional sensitivity has made it possible to explain value from impressions, to respond to individual differences in value, and to determine product design parameters. “Kansei Metric Bank” aims to contribute to value creation by making the " Kansei Metrics " a social resource that can be used by everyone from industry to individuals.
VISIONDream, Outlook, Business Image
A Shift to Kansei Value is Necessary to Achieve a Prosperous and Sustainable Society
Plans to gradually expand from "Kansei Evaluation Service" for corporate product development/marketing staff to "Matching Contracted Kansei Evaluation Service" and "Provision of Analysis Tools for Kansei Evaluation" for researchers. As a result of the corona virus pandemic values are diversifying, and we believe that in order to achieve a prosperous and sustainable society (SDGs), it is necessary to shift society's values to those based on kansei values.
